Elise Ertel

BRINGING STRUCTURE TO CREATIVITY

 

My focus is simplifying complex problems through harmony of
left-brain logic and right-brain creativity. 

Here is the magic formula:
Step 1: Discover the problem – the real problem
Step 2: Distill the data
Step 3: Develop a creative solution and visualize the outcome
Step 4: Divide and conquer
Step 5: Deliver and manage transition

Why manage the process from end-to-end? Creative solutions are only impactful if they're reaching the right people, at the right time, in the right way – the process requires management from start to finish. Plus, I love it.

 

 

Nike, Inc
Beaverton, OR

Nike.com

Process Manager
2015-present

Design Manager
2013-2015

Focus
1. Translating the complexity of Nike's org-wide product creation process into simple, consumable communications and digital materials.
2. Managing expectations, decision rights, and strategic direction across the organization
3. Driving the the visual alignment, digital implementation, and adoption of Category GamePlan materials.

Excel in: Process Refinement, Stakeholder Analysis, Strategic Thinking and Communications, Art Direction, Graphic Design, Website Development, UX/UI, Project Management

Notable Projects
Category GamePlan brand and website development
Category GamePlan Quick Reference Guide + rollout
Future GamePlan socialization materials

Other Nike Projects
Category Dashboard UX/UI
Global Operations UI/UX development
WNBA Creative Direction foundational development
Nike Women's career coaching
Greater China visual identity + UX
Hurley Toolkit visual identity + UX
Global Leadership Summit visual identity + presentations


I'm never without... 
an extra fine point Sharpie and a pocket knife


 

Timber & Cast

TimberandCast.com

Brand Design Director
2016-present

About: Timber & Cast connects people to their environment through the crafting of functional furniture and fixtures that enhance utility and inspire interaction. We design with purpose, obsess construction, and embrace the beauty and nuance of the materials.

Focus
Growing the brand's identity, pushing our design team to explore structure/form/materials, and refining our creation process to create rich experiences through well-crafted design.  


 

Lumus Creative

LumusCreative.com

Creative Director
2010-present

About: Lumus is a creative consultancy with a focus on driving brand experience through visual storytelling. I established the company in 2010 to explore opportunities where business and fine art merge – it has since expanded to include additional freelance contributors.

Focus
Driving the Creative Direction of the company and the Art Direction for each project, while maintaining client relationships and driving new business.

Notable Projects
Blue Ox Films: Brand Identity and Website Design
Girls Inc, Pacific Northwest: Brand Identity and Event Planning
Keller Williams: Marketing Strategy and Graphic Design
Redbeard Barbell: Brand Identity and Website Design
Estancia Ranquilco: Website Design and Development


 

Adidas
Portland, OR

Adidas.com

Graphic Designer
2012-2013

Project Manager
2013

Focus
Supporting the establishment of a geography-relevant Brand Design team in North America. The team translated global direction to a North American audience through means of graphic support and event development.

Excelled in: Project Management, Budget Management, Graphic Design, Space Planning, Process Refinement

Notable Projects
Adidas North America Gym Visual Identity
Sell-In Graphic Support
Brand Design Process Refinement
NBA Rookie Lookbook Development
Portland Timbers Charity Graphic Support


Ongoing research interests:
Divergent Thinking, Craftsmanship, and Collaborative Environments

PUBLICATIONS
Ponoko.com
Elephantjournal.com
Sub-Scribe Magazine
University of Colorado Honor’s Journal
Evoke Women’s Journal

VOLUNTEER
Girls, Inc. Pacific Northwest
Northwest 20/30 Club

GRANTS
Undergraduate Research Grant:
Empowering Artists through Business, 2010

GUEST LECTURE
Pacific University
College of Business
"Own your Brand"
2015

University of Colorado
Leeds School of Business
"Leading from the Back"
2015

University of Colorado
Department of Art & Art History
"Own your Brand"
2015


+1 971 330 1560  •  uberertel@gmail.com  •  eliseertel.com

Elise Ertel, 2017. All Rights Reserved.
Powered by Lumus.