Elise Ertel

BRINGING STRUCTURE TO CREATIVITY

Category GamePLAN Brand Development + UX
2015

KEY CONSIDERATIONS

Launched in 2007, this process was neither new, nor unknown. The larger organization, however, did not have a clear grasp of the process' function or impact. 

_Many, varied stakeholder groups
_Disparate documentation methods
_Dated visualizations
_Prior communications deemed not credible
_No scalable, long-term solution for document collaboration and storage

DELIVERABLES
Logo Redesign, Visual Center, Communication Strategy, Campaign Monitor Templates, Calendar Visualization, Calendar Tool Development, and Website Design

INSPIRATION


Collaborations


Redbeard Barbell & Fitness Brand Identity
2015

Portfolio_LeadImage_Laydowns_RBBF.jpg

KEY CONSIDERATIONS

Redbeard Barbell and Fitness (RBBF) needed a scalable branding platform to include training, lifting, and nutrition coaching, while communicating the power and grit of the founder, Tim Mercer.

_Nordic heritage central to "primal" coaching methods
_Merchandising opportunities at high-exposure events

DELIVERABLES
Website Design + Development, Logo Design, and Brand Development Strategy

INSPIRATION


Global Operations UI/UX
2014-2015

KEY CONSIDERATIONS

Tasked to test the UX/UI capabilities of Nike employees by the (then new) CIO, this dashboard project needed to be built in six weeks.

_Disparate stakeholder groups
_User requirements being gathered while visualizations were built
_Data load-time effected by graphic complexity

Deliverables
Project Business Proposal, Visual Center, Custom Icons, Release Feature Communications, Campaign Monitor Templates, Stakeholder Analysis, and Nike Technology All-Hands Presentation + Video
 

INSPIRATION


Prints & Paintings


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